AFF for Real
A reality docu-series about the world of Public Relations that goes behind the scenes with Alessia Fattori Franchini and the top-tier staff at AFF Comunicazioni, a renowned fashion, lifestyle, and luxury PR firm in Milan, Italy.
PLATFORM:
Streaming & YouTube
FORMAT:
Semi- unscripted reality series
SERIES LENGTH:
6 episodes/ season
AVAILABILITY:
Co-Production, Distribution, Buys, Sponsorship
EPISODE LENGTH:
40"
DEMOGRAPHIC:
Adult, Young Adult,
GENRE/S:
Reality, fashion, female entrepreneurs in Milan
ASPECT RATIO:
16:9 YouTube/Television & 9:16 social media
DESCRIPTION
A television series launching with 3 pilot episodes.
Alessia Fattori Franchini is the owner of AFF Comunicazioni, a prestigious PR firm in Milan Italy, one of the world's capital cities for fashion and luxury. Now, for the first time, the curtain is lifted on the mysterious and alluring world of Public Relations as AFF Comunicazioni opens their doors to what goes on behind the scenes - from promoting and managing press for the biggest companies in the world, to helping new brands survive the choppy international seas of luxury, fashion, and lifestyle.
Alessia and her team have been in the business a while but the market is constantly changing and if there's one thing PR knows, it's to be ready for literally anything - especially in Italy.
THEMES
ENDURANCE
Life is unpredictable and nobody understands this better than Italians trying to get to work in the middle of another strike. Through moments of struggle come moments of glory and in PR there are endless unexpected surprises, changes, and opportunities to improvise that could either finish in glory or spell the end of everything.
FEMALE EMPOWERMENT
AFF for Real disrupts the concept of the "girl boss", empowering young female entrepreneurs by introducing characters that embody women in leadership, creating space for the upcoming generations of men and women who expect equality, transparency, honesty, and a whole lot of humor.
IDENTITY
There is international PR and then there is PR in Italy. Being a female-run Italian company in a big city like Milan in 2024 is a step toward the future but not everyone is caught up. Themes like gender, race, and even how Italy eats are being discussed more in the last 10 years but some things never change, in the end, Italy is always Italy.
STORYBOARD
a brief illustration of a standard 40 minute episode, divided in 3 acts
MAIN CHARACTER
Alessia Fattori Franchini along with her teams in Rome and Milan run AFF Comunicazioni. A transplant to Milan from the middle of the country, Alessia has made Milan her adopted home and become of the the most searched out names in PR. Running in between two showrooms in Milan and Rome would be a tough task for anyone but this socialite is also a doting mother to 6-yr old son.
PROFESSIONAL BIOGRAPHY
Graduated in law and as professional journalist, Alessia Fattori Franchini founded AFF Comunicazione in 2008. While in her role as the spokesperson for the Fashion and Design Council of Milan, she began to support important entities in the communication sector as a consultant.
Over the years, her passion evolved into collecting lifestyle articles and holding the role of lecturer in brand communication at Istituto Marangoni first, and at Accademia Costume e Moda since 2025.
Today, AFF Comunicazione is a brand building agency specializing in excellence in fashion, jewelry, beauty, and lifestyle sectors. The firm experience in the field have brought the group to writing articles for Vogue and collaborating with luxury brands including Prada, Jean Paul Gaultier, Evian, Cardi Gallery, Larusmiani, Van Cleef & Arpels and many others. An adopted Milanese, mother of Leopoldo and passionate collector of modern art, Alessia has also been the head of press and media relations for Italy Sotheby's International Realty and Pasquale Bruni since 2016.
Alongside the evolution of AFF Comunicazione, Alessia and her team have developed positioning and communications for brands and projects through integrated strategies that include corporate and product Press Office, Media Relations, Media Strategy and Media Buying, Digital PR, Influencer Marketing, and Social Media Management. Alessia firmly believes in qualitative and omnichannel communication.
AFF Comunicazione creates essential positioning for each brand and develops storytelling that completes the brand's identity, also focusing on achieving sales targets. T
The agency has 3 departments, a team of 16 professionals, and two offices, in Milan and Rome.
CO-STARS - OFFICE STAFF
There is no AFF Comunicazioni without the very real staff that keeps things running between the Milan and Rome offices.
In between days in the showroom and at events, there is always an endless stream of eccentric personalities and beautiful people from social media stars, to Stylists, and models on and off the runways that float through, making sure that at AFF there's never a dull moment.
OFFICE STAFF
Co-Star
OFFICE STAFF
Co-Star
OFFICE STAFF
Co-Star
OFFICE STAFF
Co-Star
SUPPORTING CHARACTERS
STYLISTS
Supporting Character
MODELS
Supporting Character
INFLUENCERS
Supporting Character
CONTENT CREATORS
Supporting Character
SALES & DISTRIBUTION
OBJECTIVE
The objective of AFF for Real is to leverage "The Netflix Effect" with a reality series that provides an increase in media value and in business for the AFF agency and its clients, and to provide a high and multi-faceted ROI for investors.
APPROACH
Leveraging The Netflix Effect
"The Netflix Effect" is the name given to the phenomenon of how Netflix (and now other streaming services like Prime] are shaping trends, most heavily demonstrated in the fashion and design industries.
AIDA is an acronym that refers to the marketing principle that defines the different stages of a consumer’s buying journey: Attention, Interest, Desire, and Action. The "Netflix Effect" of a Reality Series results in the binge-watching of shows, engaging the viewer, and transforming them into customers through a smoother and more natural AIDA buying process.
As the influencer market cools off brands are looking for more impactful ways to use marketing budgets. At the same time, the film & TV industries are transforming, giving rise to independent production companies and brands are seeing the opportunity.
CASE STUDIES
Early Adopters Are Winning Big
Professionals open to a creative approach with entrepreneurial approach are enjoying wild success with their own reality shows that position them as leaders of their industry, resulting in explosive business growth.
Doctors, Beauty Professionals, Real Estate Agents, and even Bakers have become household names. Having seen the opportunity early, they've now built empires and becoming leaders in their respective fields.
SPONSORSHIPS
Low Level | Short Term
Fashion, Lifestyle, Design, and Beauty brands are all excellent candidates for lower level, short-term sponsorships and can be integrated into the narrative.
High Level | Long Term
Larger commercial brands like Pellegrino, Lauretana, and Nespresso for example should be considered for higher level, long-term sponsorships. Products like water, coffee, and even cleaning products from companies like Johnson & Johnson are more subtly integrated into the background instead of directly into the narrative, but able to be consistantly featured throughout the season.
Executive Producers
It's recommended that interested Executive Producers that want to financial contribute should also have some experience in the field or have affiliations to various entities in production or media distribution.
BUYS & DISTRIBUTION - STREAMING
Shows similar to AFF for Real are found on international streaming networks like Amazon Prime, Netflix, Hayu, and even YouTube for which the show is open for Co-production and/or Distribution. Open to buys of pilot package or the finished series.
POTENTIAL TO EXPAND & DIVERSIFY
The option for spin-offs and the development of individual storylines is heavily dependent on the writing, a worthy investment that increases the potential for longevity and consistent revenue. The growth of the AFF agency's and the production company's business is a secondary source of revenue is a result of "The Netflix Effect."
CONTACT